FOXNews.com: Hug a Coca Cola vending machine and get a free soda

FOXNews.com FOX News Network - We Report. You Decide. // via fulltextrssfeed.com

Hug a Coca Cola vending machine and get a free soda Apr 12th 2012, 17:48 People would do just about anything for free food, but would you hug a Coca Cola vending machine to get a free soda? If you feel up for showing a vending machine some love, there is at the National University of Singapore is providing opportunities for just that, according to Forbes. The vending machine in Coca Cola's iconic red color and with the words 'Hug Me' was installed as part of the company's "Open Happiness" campaign. Before long, there were lines of people on campus waiting to give their affection to the dispenser. The campaign apparently hope that the experience will leave the normally wrapped up Singaporeans in a more friendly frame of mind.  "The Coca Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large," said the company's 'Open Happiness' campaign head, Leonardo O'Grady. The "Open Happiness" campaign opened a musical piece during "American Idol" in 2009.  Since then, it's message and other smiling-inducing gimmicks have spread, like the Happiness Truck, dispensing soft drinks in Brazil and a Happiness Store, offering convenience and smiles.

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions