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Former Italian Premier and leader of the center-right coalition Silvio Berlusconi speaks in Rome, Saturday, March 23, 2013. Berlusconi presided over a massive rally in Rome's downtown Piazza del Popolo and said there was "no alternative" to new elections if center-left leader Bersani can't form a strong government. Bersani's forces finished first in the Feb. 24-25 voting and Italy's president on Friday asked him to try to form a government. He has ruled out a coalition with Berlusconi's second-place People of Freedom Party but said Saturday negotiations were possible. Sign reads "Everybody with Silvio". (AP Photo/Roberto Monaldo, Lapresse)
Print advertisements created in India for the Ford Figo depict women bound and gagged in the trunk of vehicles driven by Italian Prime Minister Silvio Berlusconi and pop culture princess Paris Hilton.
According to a Business Insider report, one of the ads, to seemingly showcase the car's ample trunk space, features Berlusconi in the front seat, his fingers posed in the universal victory sign, with crying women bound in the trunk. The tag line reads: "Leave your worries behind with Figo's extra-large boot."
CLICK HERE TO SEE THE ADS
The ads come soon after Berlusconi was found guilty of breach of confidentiality in a wiretap case and as he awaits trial in a sex-for-hire case.
Another Ford Figo ad shows a winking Paris Hilton driving a Figo with her reality-show rivals, the Kardashian sisters, tied up in the trunk.
The ads, created by JWT India, were not approved by Ford, according to Business Insider. The agency made the spot and posted it to website Ads of the World without approval.
WPP Group, parent company of JWT, and Ford emailed an apology to Business Insider:
"We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."
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