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Each layer of the cronut is flavored with crystallized sugar, Tahitian vanilla-flavored ganache and finished off with a rose glaze.Dominique Ansel
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Dominique Ansel's new cronut is a cross between a croissant and doughnut.Dominique Ansel
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The inaugural batch of cronuts sold out in 35 minutes, and the second batch only lasted 10 mins.Dessertbuzz.com
Would you pay $40 for a doughnut? Sounds nuts, right?
A few weeks ago, we reported on the advent on the cronut --which basically is croissant dough fried like a doughnut. That was the first day the pastry was for available for sale publicly, and the first batch sold out in in just 35 minutes.
Since then, despite enforcing a six-cronut limit, Ansel Bakery in New York City sells out of its 200 daily run within minutes of opening at 8am. The cronut is the brainchild of pastry chef Dominique Ansel, named one of the "Top 10 Pastry Chefs in the United States" by Dessert Professional Magazine. The must-have pastry, which sells for $5, is reportedly so desirable that frustrated customers unable to get their hands on it have resorted to tears and abuse towards staff.
"One woman legitimately cried," chef Dominique Ansel said on Twitter, adding "it is not OK to flip off our baristas because we are out of Cronuts."
So are we surprised that three weeks of being available for sale there has essentially been a black market built about around the things? Heck, no.
Now cronuts are now being scalped on Craigslist for up to eight times their original retail price. And in New York City fashion, they're available for delivery by scalpers in Manhattan ($20 each), Queens ($30 each), and Brooklyn $40 each).
Here's the add:
CRONUT PICKUP - Dominique Ansel Bakery - $20 (SoHo)
I will be going down to Dominique Ansel Bakery tomorrow morning (Saturday May 25th) to beat the line and pick up the max of 6 CRONUTS allowed per customer. If you would like one of these devine creations I am willing to pick up and deliver them to your door for the below prices. Of course the max you can have me deliver is 5 Cronuts as I will be eating one myself.
Manhattan Delivery - $20 per Cronut ($25 above 59th Street)
Queens - $30 per Cronut
Brooklyn - $40 per Cronut
I will be picking up the Cronuts and delivering them promptly to your door step to enjoy with your Saturday breakfast!
Looks like cronuts could be the new cupcake, and cupcakes are going by way of bacon. What do you think?
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